Commercial: The giants who came before are given the respect and honor they're due. The Nike’s, Adidas, or Under Armours of the world brought innovation and change to apparel industries in all types of niche markets. But with the rise of social, it has leveled the playing field and opened up a whole new world of possibilities. There’s a new crop of e-retailers. These are brands that find a way to get around traditional retail and the high price that comes with it so that people can get higher quality clothing at a more affordable or comparable price. To the teams I’ve been fortunate to work with and those yet to be determined, this is a nod to their drive and passion for great quality and love of style.